AS WE enter a period of great uncertainty, brands move to take action, show solidarity and shift comms to match the ever-changing landscape of a global pandemic in 2020.

In this Brand Audit we take a look at some of the immediate responses to the Coronavirus (COVID-19) pandemic currently sweeping across the globe. We delve into the current situation across drinks and hospitality, how brands and businesses are reacting and pulling together in an effort to support one another and clever comms: how brands have adapted their tone of voice to show genuine support and unity.