BOWMORE APPELLATIONS GTR DISPLAYS

Elevating Single Malt within Global Travel Retail

With a bold ambition to become the World’s Most Desirable Single Malt Whisky, Bowmore’s refreshed brand world launches in Global Travel Retail with the exclusive Bowmore Appellations collection. The collection consists of four expressive, creative whiskies made in collaboration with the world’s finest wine growing regions. Each takes the richness and character of exceptional casks from a region to produce an unique multi-dimensional whisky.

This travel-exclusive range required impactful visibility items to drive interest within the competitive Global Travel Retail environment.

GTR Activations | Category Innovation | Visual Identity | Technical Production Specs

The Challenge

Bowmore turned to us to create stand-out, permanent display assets – a single wall bay, bottle glorifiers, and a High-Profile Promotion Unit. With an updated brand world and stunning visual identity, created by DesignBridge, our challenge was clear: communicate Bowmore’s new ‘light out of the dark’ creative concept while balancing the brand’s luxurious, dark aesthetic and eye-catching design.

THE solution

We crafted design solutions that brought Bowmore’s brand story to life. The assets educated the consumer on the travel-exclusive whisky expressions, while practical considerations such as stock holding and sampling activation space ensured functionality. Leveraging materials like fluted glass we created striking displays where light and colour were dispersed, with choiceful uplighting on signage and clean finishes for a truly premium look and feel.

The WONDER

Our final result is a cohesive, premium GTR presence that turned travellers’ heads across Changi, Singapore, and London Heathrow Airports, while reinforcing Bowmore’s status as a category leader in Single Malt Scotch whisky.