THE CHALLENGE

Bring to life Clean Co’s brand essence, proposition, range, and ambition as a global brand in a cheeky luxe way, within an 8m x 10m space, with the ultimate goal of securing listings with buyers across retail and hospitality.

The space required a bar that allowed for tasting sessions, comfortable seating, and a sectioned area for business chat, all with conscious social distancing throughout.

THE INSIGHT

The low and no category is up and coming (and fast!) within the drinks industry, and the variety and the standard of low and no brands are exceptional. To pull buyers into our space and create genuine interest with the brand, we created an opulent stand that was both big and bold, and truly brought Clean Co to life. We also took advantage of the space and conducted formal tasting sessions, as well as providing comfortable seating for buyers to relax. 

THE APPROACH

Wonderworks embraced Clean Co’s bold, fun and sophisticated personality and mixed it with their style guide of ‘anything goes as long as it’s premium’ to design a cocktail lounge with a twist – The Clean Cocktail Lounge. A space to soak up the cheeky-luxe vibes, and comfortably so, while being educated on the brand’s liquid excellence, either during a formal tasting session at our bar or simply sat within our lounge area enjoying one of our complimentary cocktails.

THE WONDER

Guests were immediately drawn to the stand, to engage, take photos and be fully immersed, in the Clean Co way. The stand generated huge interest and secured commercial discussions with buyers.