FUNCTIONAL DRINKS – WHAT’S THE FUTURE?
JUNE, 2022
No longer a new phenomenon, the last few years have seen an explosion of new brands into the functional drinks space. Expected to be the fastest growing sub-group in the global beverage market—a market predicted to reach $1 trillion in 2022 — the category shows no signs of slowing down.
From mood-boosting mushroom beer to endorphin enhancing drinks designed to release feelings of pleasure, in this audit we examine a selection of brands that are leading the way in the wide and varied world of functional drinks.