Healthy Lifestyle Is Changing UK Shoppers’ Habits. Health consciousness has become an increasingly important part of people’s lifestyle in the UK.

For one, Brits are actively moderating their drinking. 4 million people took part in Dry January in 2018, and even more are expected to go alcohol free for the first month of 2019. A Mintel report revealed that one third of adults have reduced or limited their alcohol intake over the past year.