We are delighted to bring you our latest Intelligence Report, this time delving into the topic of Functional Drinks, following hot on the heels of our latest webinar.

One of the oldest categories within the drinks industry and also one of the broadest, this has been a fantastic topic to get stuck into. New technology and changing health and lifestyle trends have created new opportunities and made this an extremely dynamic space. Despite a wealth of innovation, however, we are entering a crucial point where the scales could tip either way between continued growth or a risk of stalling.

In this report we HAVE:

• Unpicked what it means to be a Functional Drinks brand

• Outlined what we see as the key challenges and opportunities the category currently faces

• Identified the factors that we believe will define its future.
  
  
  

We have complemented our own research with insights from interviews with key figures within the drinks industry including Freya Twigden, Founder of Fix8 Kombucha, and from the panel in our recent webinar on the subject: Heidi Dillon, MD North America at Distill Ventures; Zoey Henderson, Founder of Fungtn; Laura Willoughby, Co-founder of Club Soda; and Vaughan Yates, Founder of The Virgin Mary Bar.

For anyone that missed the webinar itself, you can still watch the recording by following the link below.

We hope you enjoy this report as much as we enjoyed creating it.
If the topic has sparked your creativity as much as it did ours, please don’t hesitate to reach out!