The way that we enjoy cocktails has significantly evolved over the years. During the Covid-19 Pandemic, people were unable to enjoy their favourite drinks in bars across the world. Establishments rushed to batch their cocktails and serve housebound customers in a bid to retain sales while their venues remained closed.

Three years on, people’s love for cocktails hasn’t subsided and the batched cocktail market has continued to grow exponentially.

The question is, how are brands leveraging this trend and using the power of the serve to remain at the forefront of consumer’s minds, wherever they enjoy their favourite drink?

As an independent creative agency working exclusively in drinks, we’ve seen the list of brands looking to break into this space continue to grow. We’ve also been lucky enough to have worked alongside drinks brands such as Tails, who’ve embraced the rise of the Ready to Serve bottled cocktails, developing brand strategies that help to seize key marketing opportunities to grow and remain relevant in this arena.

So, in this latest report, we have taken a deep dive into the RTD and RTS market, focusing on the growing demand for premium batched bottled cocktails for the at-home consumer, to share insights and inspiration. Identifying the key market macro trends and consumer buying behaviours driving this growth. Then examining three different ways brands across the industry are moving into the space, expanding their product ranges and taking market share.

But this is just a small piece of a much bigger picture…

Join us for the Power of the Serve 2.0 Webinar on the 20th October 2023, hosted by the lovely Shervene Blackburn, Global Head of On Trade Channel Development at William Grant & Sons. We will delve even deeper into these findings and explore the power a well-considered signature serve strategy can have for a brand.

Our expert line-up of panellist drinks specialists will discuss:

• How to get recognised through your serve 

• How to secure placement on menus via your serve

• How to lead with your serve in shopper communications

• The role of perfect serve communications in the digital journey

• Ways in which you can use your serve to stand out within a spirits category

• The key ingredients to perfecting your serve

• What today’s consumers want from a serve

• What it takes to build a winning serve strategy – what works & what doesn’t 

• The importance of having an omni-channel approach (how your serve operates in the on-trade, off-trade, digital/ecomm & experiential etc.)

  And much more! Follow the link below to save your place. We look forward to seeing you there!

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We hope you have enjoyed this report – maybe you even savoured a batched tipple as you read?
If the topic has sparked your interest as much as it did ours, please don’t hesitate to reach out.