In our last Intelligence Report we looked at how brands have harnessed the power of a killer serve in the On Trade to cement themselves on bar menus and build consumer loyalty.

Now we have turned our attention to the power of the serve in the Off Trade. The role and importance of direct to consumer sale has grown in recent years largely owing to the rise of social media and e-commerce, allowing brands communicate ever more directly with consumers.

With the arrival of the Covid19 pandemic, the need to nail Off Trade serve strategy has never been greater.

We at Wonderworks have explored the importance of a serve for getting a brand noticed by consumers and established as a home favourite. 

We used our specialist drinks knowledge to pinpoint standout brands that have mastered the execution of a successful home serve strategy and gained insights from consumer focus groups in order to identify the key drivers behind building your own home serve strategy success.