US LAUNCH OF LARIOS GIN
WE CREATED A SUITE OF CROSS-CHANNEL POS ASSETS TO SUPPORT THE LAUNCH OF LARIOS IN THE US
We added energy to existing POS with a fresh look and feel as the perfect vehicle to introduce Larios gin’s new lead serve, The Spanish Sparkler.
We also designed useful new assets for markets such as giveaways and activation tools.
Key Visual | Design | Cross-Channel Asset Development | Artwork
THE CHALLENGE
Wonderworks’ objectives for the US launch were to cut through a crowded mainstream gin market and continue to build Larios as the Mediterranean spirit. Our work impacted all BTL touchpoints including On-trade, Off-trade, Experiential and e-commerce.
THE INSIGHT
Despite the continuing growth of gin globally, its penetration in the US is still relatively weak. With Europe acknowledged as its dominant territory, and Spain a standout within that, Larios could authentically leverage its positioning as the Mediterranean spirit to differentiate itself in the underdeveloped US market.
GLASSWARE, FRUIT BOWL & TOTE BAG
APRON, TENT CARD & RECIPE CARD
THE APPROACH
We concentrated on communicating the brand’s Mediterranean spirit, combining its bold colours with a strong Spanish aesthetic to produce POS clearly linked to Larios Gin.
THE WONDER
Wonderworks developed a distinctive, eye-catching and ownable suite of cross-channel assets that are in the process of production ahead of the US launch in summer 2022.
