LATEST PRESS NEWS
23rd March 2021 |
Wonderworks Communications leads a campaign challenging the drinks industry to ‘Bee More’
Award-winning positive impact calvados brand Avallen and leading female founded drinks marketing agency Wonderworks Communications have launched a new creative marketing campaign.
The campaign will raise awareness of the sustainability issues facing the drinks industry, while highlighting how Avallen are addressing them by putting planet positivity at the heart of all they do.
The promotion will premier in National Geographic Traveller Food and Positive News titles, with plans to extend into more media and OOH throughout the year. The opportunity to launch the campaign follows Avallen’s successful equity crowdfunding with Seedrs which the founders have chosen to invest in building brand awareness in the UK.
There are a series of key visuals that have been developed for the campaign, with the first being an arresting visual warning consumers ‘It’s Crunch Time’; the creative playfully celebrates Avallen’s main ingredient, the apple, while delivering the message that environmental issues are at a critical juncture and action is needed now The target audience for the campaign is consumers who make mindful decisions about the purchases they make and take action on sustainable causes they believe in.
The strapline for the campaign is ‘bee more’ which highlights the work Avallen do to save the bees, by committing to give 1% of their profits to The Bumblebee Conservation Trust as part of their 1% for the planet pledge. It also encourages consumers to ‘pour with purpose’ and to ‘bee more’ meaning you think more (and waste less).
Sarah Wildman-King who is co-founder of Wonderworks Communications with Miranda Hart, commented:
“We are so excited about this campaign, it not only raises awareness of an outstanding brand, it also challenges the drinks business and consumers to think about their choices and make changes now. It’s a subject we are passionate about and it’s been a real pleasure to help Steph and Tim grow Avallen and establish itself as a leader in its category as well as a pioneering force for positive change in the industry.”
Stephanie Jordan, co-founder of Avallen and The Drinks Business Woman of the Year 2020 said:
“We appointed Wonderworks early in the Avallen story, as we knew they understood and embraced our goals and ambitions to be the world’s most planet positive spirits brand. This new campaign is thoughtful and thought-provoking and I’m sure it will not only spread word of Avallen and our mission but also drive awareness into conscious drink choices the same way people do about food, clothing and fashion.”
Wonderworks Communications have been Avallen’s brand agency since they launched on World Bee Day in 2019. They created the brand’s bespoke illustrations, designed the award-winning packaging and have developed the creative for this latest advertising campaign.
Wonderworks have been recognised for their work on the brand, winning the Drinks Business Green Launch of the Year 2019 and Spirits Business Award 2019 for Innovation in Packaging Award.
ENDS
Notes to Editors
For more information please contact Jude Henderson Jude@flourishmarketing.co.uk 07739 791792 or Ellie Murphy 07990 548023
About Wonderworks Communications:
Wonderworks is an independent, female-led, creative agency based in London.
Sarah Wildman-King and Miranda Hart head up the award-winning agency which specialises in premium drinks, with clients including Jim Beam, Avallen, Roku Gin, Courvoisier and Haku Vodka.
Wonderworks run a free 12-week mentoring programme for women who work or want to work in the drinks industry.
www.wearewonderworks.com
About Avallen:
Avallen Spirits is a company with environment positivity at its core. Made from nothing but apples, water and time, Avallen Calvados is completely natural with no additives or added sugar. Avallen’s liquid is fresh, fruity, and proudly apple forward in its flavour profile which is aged in French oak barrels for 2 years.
Avallen is available from online- retailers such as the UK’s leading ethical market place my Green Pod, Ocado, Master of Malt and The Whisky Exchange at a RRP of £35 or through their website: www.avallenspirits.com. Avallen is distributed in the UK by Mangrove Global Limited.
At the time they launched Avallen in May 2019, founders Stephanie Jordan & Tim Etherington-Judge pledged to plant 10,000 plants over their first three years in business. In addition to initiatives like the community garden planting, they use beeboms, which are tiny flower powered weapons of mass pollination for people to plant in their local area, as an activation tool to drive conversations. They also donate to the Bumblebee Conservation Trust via the 1% for the planet initiative.