SIPSMITH
SEASONAL KEY VISUAL + ASSETS 2021
We created cross-channel BTL assets that capture Sipsmith’s quirky, quintessentially British personality across Evergreen + Holiday.
Extending Sipsmith’s ‘Perfect Your Serve’ campaign, we blended new visual assets with existing key imagery to create an interim range of 3D, printed and digital items, including merchandise display units, menu cards, recipe booklets and banners for use internationally across On-trade, Off-trade, GTR and e-commerce.
Key Visual | Design | Cross-Channel Asset Development | Activation Tactics | Artwork | Brand Hierarchy Development
THE CHALLENGE
Sipsmith had begun updating its brand with the introduction of a new swan brandmark and supporting visual assets. Wonderworks was tasked with integrating the new with the old to create an effective visual world during the changeover.
As Sipsmith is an environmentally mindful brand with B Corp accreditation, it was important to use environmentally friendly materials and finishes to minimise waste.
THE INSIGHT
Gin’s popularity continues to grow in the UK, and we’re also seeing demand increase within the US, Asia, Africa, Australia and some European countries.
With that comes a saturated marketplace of competitors, big and small. Gin brands need to stand out from the rest through visual appeal, strong storytelling and eye-catching activations.
Sipsmith has a genuine and personable brand story and an attractive, strong brand world, helping to make it a key competitor within the market.
OFF-TRADE FSDU & SEMI-PERMANENT UNIT
VAP DESIGN
THE APPROACH
Wonderworks tackled the design transition tactfully, respecting the existing brand world but trialling a bold combination of new and old assets to show trade and consumers an edgier, more contemporary look and feel for Sipsmith.
THE WONDER
Shared internationally, markets have produced and implemented assets across channel, building awareness & intrigue in the brand liquid and story, encouraging purchase.
E-COMMERCE BANNERS
HOLIDAYS 2021 ADAPTIONS
