SIPSMITH X WIMBLEDON 2022
We created Key Visuals that introduced Sipsmith’s contemporary new visual identity while highlighting its role as the official gin partner of The Championships, Wimbledon. The Key Visuals needed to be flexible by asset and serve and to translate across supporting POS assets for On-trade and Off-trade, while heroing Sipsmith’s current Perfect your Serve campaign.
Key Visual | Design | Cross-Channel Asset Development | Activation Tactics | Retouching | Artwork
The Challenge
Working with two such well-known brands, the challenge was finding balance in a design that both respected and brought to life each bold brand identity in an impactful but harmonious partnership.
THE Insight
The appetite for gin is still booming, especially in the UK, and that brings with it the need to stand out from the rest in a market saturated with competitors big and small.
Sipsmith’s personable and genuine brand story, and Wimbledon’s iconic status, make them a match made in heaven for clever storytelling and a striking visual look.
CAMPAIGN CREATIVE DEVELOPMENT
The APPROACH
Sipsmith and Wimbledon have similar reputations for going to extraordinary lengths in the name of excellence, while retaining quintessentially British characteristics of charm and wit. Wonderworks concentrated on these shared values when developing the visual world for the partnership.
THE WONDER
The Sipsmith x Wimbledon Key Visuals and assets will appear in markets during the lead-up to Wimbledon in June 2022 – and we’ll be celebrating every Game, Sip, Match!
