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RAISING THE BAR ON SUSTAINABILITY – IS THE DRINKS INDUSTRY WALKING THE TALK?
JULY 2024
Sustainability has fast become a huge consideration for people, businesses, sectors and governing bodies all over the world – and nowhere is this more true than in drinks.
2030 is a very important year for every human on this earth. If we don’t significantly reduce our emissions by that year, the effects of global warming could become irreversible. And as a result, our planet would be battered by regular flooding, extreme heat, drought, and poverty. The entire drinks industry has an important role to play in reducing those emissions.
The fact that more of us are now adapting our behaviours to help the environment is a good thing. By being more ‘conscious’ we help the planet, its people, and its communities. Combine these changing behaviours with an individual’s purchasing decisions, and this is known as ‘conscious consumerism’. And it’s on the rise in a big, big way.
The stats are pretty startling. According to recent research carried out by environmental charity, The Roundup, 78% of consumers feel sustainability is important; 62% of people say they ‘often’ or ‘always’ look to purchase products that are sustainable; and 55% of consumers are willing to pay more for eco-friendly brands. And if that wasn’t enough of a motive to enact change within your business – 84% of consumers said that poor environmental practice would alienate them from a brand.
Looking toward the future, Gen Z are swiftly gaining their own purchasing power as they come of age. And 75% of Gen Z shoppers state that they care more about a business’s sustainability creds, than they do its brand name. These same shoppers are willing to pay up to 10% more for a brand with better environmental practices.
And what this means is that demands on drinks brands will continue to rise. How you do business matters now. And rightly so.
But you can’t transform into a wholly sustainable business with net zero emissions and footprint, overnight.
How drinks brands can become more sustainable depends on a lot more than just their own business and operations – it depends on meaningful change taking place across the whole sector and every involved party in the supply chain. To date, the drinks industry has avoided the same level of scrutiny as say food, fashion, or energy, despite us being a massive contributor to global emissions. Our task is a big one, an ambitious one, and we all understand that it takes time and effort.
Hot off the heels of our latest webinar, we take a deep dive into this topic, looking at what our entire industry can do to drive change.
In OUR LATEST report we:
Examine the entire ecosystem, including:
Raw materials
Production process
Distribution system
Responsible marketing
The end game – life cycle of a product from cradle to grave
Look at how to craft a sustainable serve & get people to buy it
Determine how to carry planet-friendly message into mixology and sales through the on-trade
Identify the tools for incorporating sustainable practices into every stage of your business, including:
Balancing sustainability with profit
Training your team
Determining a clear direction and long-term strategy for change
Evaluate what needs to happen in the industry to drive long terms meaningful, systemic change
And identify the gatekeepers and those responsible for driving the sustainability agenda and how this affects you
All this and more, whilst keeping in mind that for the majority of businesses environmental perfection isn’t affordable or achievable overnight, but even small steps forward are incredibly worthwhile.
Are you keen to get started?
read OUR LATEST INTELLIGENCE REPORT:
We hope you enjoy this report as much as we enjoyed creating it.
If the topic has sparked your interest, creativity and passion as much as it did ours, please don’t hesitate to reach out!