Wonderworks

Sustainability In Drinks Visual Audit

Sustainability is rapidly becoming a pivotal concern in the drinks industry, driving brands to rethink their operations and embrace eco-friendly practices. As a creative drinks agency, we’ve conducted a comprehensive visual audit that delves into how both emerging and established drinks brands are integrating sustainability into their core and communicating these values through their branding and messaging.

Raising The Bar On Sustainability Visual Audit
 

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RAISING THE BAR ON SUSTAINABILITY IN DRINKS: A VISUAL AUDIT

SEPT 2024

 
 

Sustainability is rapidly becoming a pivotal concern in the drinks industry, driving brands to rethink their operations and embrace eco-friendly practices. As a leading creative drinks agency, we’ve conducted a comprehensive visual audit that delves into how both emerging and established drinks brands are integrating sustainability into their core and communicating these values through their branding and messaging.

Leading Brands in Sustainability: Who’s Setting the Standard?

The drinks industry has long been resource-intensive, impacting the environment at every stage—from sourcing ingredients to packaging and distribution. However, the growing demand for sustainable practices has sparked a revolution, pushing brands to reduce their carbon footprints and adopt eco-conscious approaches. This shift is not just a marketing opportunity but a fundamental change in how brands operate, and it’s something that we, as a creative agency and branding specialists, are deeply passionate about.

 In our audit, we focus on two critical aspects: the sustainability initiatives of drinks brands and how effectively these initiatives are reflected in their brand identity. We’ve compared brands from a branding point of view, assessing creative designs, messaging, packaging, and overall aesthetics to determine whether these companies are truly leading the way in sustainable practices.

Leading Brands in Sustainability: Who’s Setting the Standard?

  • Black Cow Vodka – an ideal example of sustainable ingenuity, using milk by-products to create a high-quality vodka, significantly reducing waste.

  • Mermaid Gin – Known for its stunning, fully recyclable bottles, Mermaid Gin is not just about aesthetics. Their plastic-free packaging and ocean conservation efforts make them a leader in sustainable branding. Their design is both beautiful and meaningful, perfectly aligning with their environmental mission.

  • Avallen Spirits – All about biodiversity, producing Calvados from 100% apples with zero additives. Their use of recycled FrugalPac paper bottles and nature-inspired branding truly sets them apart in the drinks industry.

  • Brewgooder – Combining sustainability with a purpose-driven mission, Brewgooder uses its profits to fund clean water projects. Their approachable branding and ethical stance resonate strongly with today’s eco-conscious consumers, showing how a brand activation strategy can be both impactful and inspiring.

  • Molson Coors and Carlsberg – These industry beer giants are also making significant strides, with ambitious sustainability initiatives aimed at reducing carbon emissions and shifting towards more sustainable packaging solutions. Their progress signals a broader shift within the drinks sector, as even the largest players recognise the importance of sustainability.

The above are just a selection, read the full audit to discover more sustainable drinks brands.

As a brand development agency and creative strategists in London, we understand the importance of aligning sustainability with effective branding. Brands must not only adopt eco-friendly practices but also ensure that these efforts are clearly communicated to consumers. This is where creative branding comes into play—through thoughtful creative designs and strategic messaging, brands can build a strong, authentic identity that resonates with their audience.

Sustainability is no longer a niche concern - it’s a key driver of brand loyalty and consumer choice in the drinks industry. Following our webinar and Insight Report on the topic, our visual audit highlights the importance of consistency between a brand’s sustainability initiatives and its public-facing image. Brands that successfully merge eco-friendly practices with creative content, brand activation, packaging and design will not only meet rising consumer expectations but also set new industry standards.

Explore our full visual audit to see how these industry leaders and disruptors are raising the bar on sustainability. The future of drinks is green, and these brands are leading the way:

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We hope you enjoy this report as much as we enjoyed creating it.

If the topic has sparked your interest, creativity and passion as much as it did ours, please don’t hesitate to reach out!