UK sales of sparkling wine hit record levels in 2018 and the category’s growth shows no signs of stopping, with key changes still happening. 

This month, London wine week and London wine fair invited thousands of consumers and trade experts to celebrate emerging industry trends. Sales of sparkling wine in the UK hit a record-breaking £2.2 billion in 2018 (10%YOY), making this one of the country’s fastest growing drinks categories. At wonderworks, we stay curious about such exciting trends. This report analyses the performance of sub-category competitors as well as new opportunities that bubble out of category growth. The report explains why marketers should be taking note of these trends. We present ‘moments of wonder’ or innovative examples of strategy from brands keeping the fizz going. Finally, the report offers exclusive opinion from industry expert James Robinson, business manager at Liberty Wines.