Lifting the Haze on CBD in Drinks
Celebrating Innovation in Drinks
Key Speakers:
Gemma Colao, Managing Director at OTO
Rebekah Hall, CEO/Founder at Botanic Lab
Fran Pearce, Head of Marketing at Smith & Sinclair/Pollen
We explored the topic around the unstoppable rise of CBD in drinks.
As a fairly new phenomenon to the UK shores, there has been an explosion of products available containing CBD mg, claiming to provide lifestyle enhancing benefits.
But as a relatively new, unregulated category, with no established leader to set the standard, it has attracted a number of new players to the market who offer different levels of CBD - some at levels which are ineffective – causing consumers to be disillusioned and confused.
Our speaker panel featured industry trailblazers who are establishing a premium offering in the emerging CBD space and provided a fascinating insight on how they are navigating a new functional led category.
