IS AI CHANGING THE WAY WE DRINK?

Banner for WonderNetwork webinar titled 'Sipping into the Future: The Transformative Influence of AI on the Drinks Industry and the Risks it Poses,' featuring futuristic drink imagery and AI-themed graphics.

IN OUR NEXT WONDERNETWORK WEBINAR WE WIll EXPLORE:

Sipping into the Future: The Transformative Influence of AI on the Drinks Industry and the Opportunities & Challenges it Poses

Join Us!

Thursday, 20th February 2025 @ 1-2:30pm GMT

Artificial Intelligence (AI) is revolutionising industries across the globe, and the drinks industry is no exception. As a creative drinks agency, we’ve seen AI do everything from reimagining product development to drinks branding, to reshaping consumer engagement. AI is driving a wave of innovation that could forever alter the way we drink.

Brands like PepsiCo and Coca-Cola are leading the charge, with Coca-Cola’s Y3000 soft drink being co-created with AI, while Diageo’s ‘What’s Your Whiskey’ platform uses machine learning to deliver personalised whiskey recommendations. Whether it’s AI-powered flavour discovery, predictive consumer insights, or supply chain optimisation, AI is becoming a game-changer for drinks brands worldwide.

Yet with its extraordinary power comes an unprecedented pace of change. AI’s rapid evolution offers a toolkit that both global players and smaller brands can utilise to innovate and compete. Large companies like Pernod Ricard are leveraging AI to streamline logistics and predict consumer preferences, while smaller brands like Nethergate Brewery are creating beers with recipes refined through machine learning and customer feedback. From automating operations to enabling hyper-personalised customer experiences, AI provides drinks brands of all sizes with opportunities to grow and push the boundaries of what’s possible.

With nearly all major drinks companies harnessing the power of AI, the question remains: is AI essential for success in today’s drinks industry, or can brands realistically thrive without it?

In our next WonderNETwork webinar, we bring together leading voices from AI, mixology, and drinks marketing to explore:

·       How AI is reshaping the drinks industry landscape
·       Innovative AI applications in beverage creation and mixology
·       Personalisation and consumer experience through AI-driven recommendations
·       AI’s role in enhancing consumer engagement and building brand loyalty
·       The intersection of data analytics and AI in crafting marketing strategies
·       AI’s impact on supply chain efficiency and sustainability
·       Transparency and the watch-outs of AI implementation
·       The future of AI in the drinks industry and whether brands can afford to go without it
·       And much, much more!

Join us as we unravel the mysteries of AI in the drinks, its benefits, and the challenges it brings to the drinks world to evolve and adapt. Whether you’re a brand leader, marketer, or simply fascinated by the intersection of technology and innovation, this is a conversation you won’t want to miss!

OUR Co-host:

Laura Rosenberger - AI Consultant
Co-hosting the webinar, Laura helps consumer businesses harness the power of AI to drive growth, efficiency, and quality. Since the rise of Generative AI in 2022, she has focused on how these tools are reshaping work and business operations. A former COO of Naked Wines and co-founder of Laylo, the award-winning boxed wine brand known for its sustainability and premium quality, Laura combines hands-on operational expertise with practical AI insights to deliver impactful solutions. She also offers consultancy and training to help teams adopt AI effectively. Laura is passionate about blending AI with human insight to drive progress within drinks.

OUR PANEL OF SPEAKERS:

Rob Hollands- CEO of Proof 8
An entrepreneurial leader with a proven track record of driving business success through creativity, technology and data, Rob has founded and scaled high-growth companies, including a leading IoT consultancy, and worked with global brands like Diageo, Pernod Ricard, and Nestlé. A recognised expert in technology innovation and connected products, he regularly speaks at major events on behalf of Proof 8, including the World Spirits Summit and Circular Economy Week and is a respected judge for The Spirits Business Global Design and Packaging Masters.

Gemma Adams - Head of Digital Transformation at Irish Distillers
Leading digital transformation at Irish Distillers, Gemma drives innovation and data-led marketing strategies for the global Jameson brand under Pernod Ricard. A passionate advocate for emerging technologies, she champions AI’s potential to enhance productivity, streamline content creation, and foster a culture of experimentation. Gemma is dedicated to leveraging AI to boost business performance, with a strong focus on the future of work, while aligning these advancements with broader organisational goals and strategies.

Pam Dillon - Co-Founder & CEO of Preferabli
Pam is the co-founder and CEO of Preferabli, a leader in using AI to personalise sensory experiences in wine, beer, and spirits. With over 25 years in consumer retail and technology, Pam is a named inventor on 12 patents and has been recognised by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs. A sought-after speaker on AI and sensory innovation, she has shared her insights at Wall Street Journal Tech Live, the Code Conference, and top universities like Stanford and MIT.

Andrew Sussman - Co-Founder & CTO of Preferabli
A seasoned entrepreneur and attorney with over 40 years of experience in technology and nearly 30 years in law, Andrew is a named inventor on 11 patents in AI, personalisation, and secure data management. He was also recognised by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs of 2019. With expertise spanning technology, corporate finance, and real estate, Andrew has a proven track record of creating value for high-growth businesses across transformative industries.

We can’t wait to see you there!