THE DEATH OF THE DRINKS INDUSTRY (AS WE KNOW IT)

IN OUR NEXT WONDERNETWORK EVENT WE WIll EXPLORE:

How consumer trends and technology are rewriting the future of drinks

Join Us!

tickets on sale 6th MARCH

Thursday, 27th March 2025
The Social Hub Glasgow

Doors at 6 PM | Panel 7–8:30 PM | Followed by networking & drinks

We’re delighted the Marketing Mixer Scotland has chosen to partner with us to present “The Death of the Drinks Industry as We Know It?” an eye-opening exploration of how consumer trends and technology are reshaping the future of drinks. Sponsored and hosted by Wonderworks, the event is designed for Scottish drinks businesses ready to lead the charge into a new era.

From whisky and gin to beer, wine, and soft drinks, Scotland’s renowned drinks sector stands at a turning point. As sustainability, premiumisation, and the explosive growth of Low & No beverages redefine the landscape, brands must adapt to stay ahead.

Through expert panel discussions with industry leaders and innovators, this event provides practical insights and collaborative opportunities to help you navigate change, embrace innovation, and secure your place in the future of drinks. Join us to explore how Scottish drinks brands can evolve and thrive in this transformative moment.

We’ll explore:

·      The role of sustainability, such as new certifications for drinks brands, brand collaborations and sustainably-focused NGOs
·      Low & no alcohol growth and the rising demand for non-alcoholic spirits and beers among Gen Z
·       Premiumisation and the growth of crat innovation and premium experience driving loyalty
·      Demand for high-quality, differentiated alternatives across categories
·      E-commerce & DTC and growing expectations for brands to adopt these strategies
·      Enhanced consumer experiences through AR/VR and personalised platforms
·      What’s Next? From AI’s role in consumer engagement, personalisation, and supply chain innovation.
·      To emerging trends like fermented drinks and hybrid beverages.
·      And much, much more!

This is one you won’t want to miss! Join us as we unravel the mysteries of the future of drinks, gain actionable insights into evolving trends, network with industry peers and thought leaders, and discover opportunities to future-proof your brand.

OUR host:

Tim Dexter – Business Director, Wonderworks
A marketing leader with 20+ years of experience building iconic drinks brands as part of one of the world's largest spirits companies. Specialising in creative strategy, brand guardianship, and business development, he’s known for connecting brands with audiences in innovative ways, fostering strong team cultures, and his passion for Bourbon!

OUR PANEL OF SPEAKERS:

Paul Crawford – Founder, Panther M*lk
Paul is founder of Panther M*lk, a trailblazing brand transforming the cream liqueur market with sustainable, plant-based innovation. Formerly the owner of the legendary Sub Club, Paul has a rich history in shaping nightlife culture and fostering iconic experiences. Combining entrepreneurial vision with a commitment to sustainability, he continues to push boundaries in both hospitality and the spirits industry.

Rebecca Hamilton – Founder, Big Brand Love
Fractional chief marketing officer, strategy expert, and owner of Big Brand Love, Rebecca brings over 25 years of award-winning experience in marketing strategy, business growth, and brand positioning. She is known for her energy and ability to quickly craft compelling vision plans. Her Flow Finder© formula and Love Leadership© framework drive feel-good growth for brands. An International Bestselling Author and Fellow of both the Chartered Institute of Marketing and the Institute of Data and Digital Marketing, Rebecca brings a collaborative, entrepreneurial spirit rooted in her Shetland origins.

Stuart Mackenzie – Brand Marketing Communications Director, C&C Group
Stuart is a dynamic marketing leader with expertise in FMCG, major events, global sports, and entertainment. With almost two decades of experience behind him, he currently leads marketing communications for C&C Group’s owned brand portfolio including Magners Irish Cider, Menabrea and Scotland’s iconic Tennent’s Lager. A firm believer in spending time doing things that are fun, Stuart counts himself lucky to have worked with brands including UEFA, Disney, MTV, the Olympics, Commonwealth Games, Ryder Cup, IRN-BRU, and a good chunk of Scotland’s whisky industry. He is also a trustee board member of Scotland’s national mental health charity SAMH.

Hazel Berryman – DTC Channel Manager, House of Hazelwood
A seasoned E-Commerce manager with extensive experience in retail and digital marketing, Hazel has overseen the online presence of one of the most exceptional collections of rare aged Scotch whiskies for the House of Hazelwood. With a First Class BA(Hons) in International Fashion Branding from Glasgow Caledonian University, Hazel combines a strong foundation in branding with expertise in online trading, retail, and website UX. Passionate about creating seamless digital experiences, she has very recently joined Whyte & Mackay as DTC Controller at The Dalmore.

tickets on sale 6th march

Watch this space!